← PRISCILLA HOLLIDAY OF TEXAS INC MB472353
Expired - Original Required BLUE · Bar Since 2000

Priscilla Holliday Of Texas Inc

701 CONGRESS AVE, Austin, TX 78701 · Travis County
Latest receipts
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Trailing 12
$185K
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All-time peak
$173K
Mar 2015
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Austin
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In ZIP 78701
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In Travis County
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Statewide
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2019
License issued
May 2019
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Priscilla Holliday Of Texas Inc
City: Austin, TX · Travis County
Address: 701 Congress Ave, TX 78701
TABC permit number: MB472353
Permit type: BAR (Bar)
Owner / operator: Priscilla Holliday of Texas, INC.
Trailing 12-month mixed beverage receipts: $184,862
Estimated business value: $156,725 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Priscilla Holliday Of Texas Inc reported $5.4K in March 2021.

Trailing-12 receipts: $185K (+8528.6% YoY, -77.8% MoM). Clean compliance record. Located in Austin. Audit risk flagged as HIGH — see compliance below.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$104K
2.25× EBITDA
Mid (14% margin)Likely
$157K
3.0× EBITDA
High (32% margin)
$290K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $184,862, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Active filings under a newer permit

TABC has been receiving sales filings for this location under a different permit number (most recent: Jun 2026). The legacy permit on this page stopped filing — full history lives on the active permit's page.

View active permit · MB1111369 →

Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

PRISCILLA HOLLIDAY OF TEXAS INC is a Mixed Beverage located in AUSTIN, Texas. In March 2021, it reported $5,436 in total mixed beverage sales. Its average monthly sales over the last 11 months were $16,806. Its highest-grossing month in that period was September 2020 with $35,453 in sales. Sales have increased by 954% compared to earlier in the period. Its sales mix is approximately 78% liquor, 8% beer, and 13% wine. The establishment currently holds an Expired - Original Required TABC license. Its BoozeReports audit risk score is rated high based on cash law violations, delinquent history, or irregular sales reporting patterns.

ZIP 78701 performance

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Location

701 CONGRESS AVE
AUSTIN, TX 78701
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License

Permit typeMixed Beverage
NumberMB472353
Status ● Expired - Original Required
First filing2007-01-31
Renewed2019-05-16
In business since 2000
Expires2021-05-11
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Trade namePRISCILLA HOLLIDAY OF TEXAS INC.
Owner Priscilla Holliday of Texas, INC. Company →
Officers Elie Wajih Maalouf President

Operator portfolio

TX state retail-permit registry
Outlets statewide 16 (15 active, 1 closed) across 5 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 8 sample outlets
OAK TERRACE · Houston
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS INC · Austin
NAICS 722511
PRICILLA HOLLIDAY OF TEXAS · Houston
NAICS 722511
INTERCONTINENTAL HOUSTON MEDICAL CENTER & 6750 · Houston
NAICS 722511
PRICILLA HOLLIDAY OF TEXAS · San Antonio · closed Dec 2022
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS · San Antonio
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS · Dallas
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS, INC. · San Antonio
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

H
HIGH
5 factors flagged
  • Inconsistent liquor reporting pattern
  • Inconsistent wine reporting pattern
  • Inconsistent beer reporting pattern
  • $0 filed in a month with avg baseline $15,495/mo
  • Revenue declined sharply to 35% of historical average
Sales-tax cross-check
Sales-tax filings $182,567 vs gross $184,682 over 9 overlapping months — gap of 1.1% (expected ~0%).
View methodology →

Texas state & county records

Public records
No state or county cases — and no tax liens on record
Some sources limit how many records they return, so counts may be a minimum rather than a total.
Public records, last checked 2026-08-14 06:40

Federal court history

Public records
Lookup pending — check back tomorrow
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Peer comparison

Austin
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Location · PRISCILLA HOLLIDAY OF TEXAS INC

701 CONGRESS AVE, AUSTIN, TX 78701

Heatmap · ZIP 78701

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 78701 rankings

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